Mahindra First Choice inaugurates first ‘2S’ SuperStore in Chennai

Mahindra First Choice Wheels, India’s leading multi-brand pre-owned car company, has further expanded its Southern footprint with the launch of its first ‘2S’ SuperStore in Chennai. The outlet, which is located at Poonamalee High Road, Nerkundaram, is spread across 27,000 sq. ft. and is an integrated sales and service facility. The showroom was inaugurated by Anand Mahindra, vice-chairman and managing director, Mahindra Group. "I am delighted to inaugurate the very first Mahindra First Choice 2S SuperStore in Chennai, a city which boasts of a rich tradition of organised retail and in many ways is the pioneer of the organised retail format in India. When we launched the After-Market Sector in 2008, our intent was to create a business ecosystem in the multi-brand pre-owned car space which would replicate the eco-system for new cars. The 2S format is a further step in that direction,” said Anand Mahindra, vice-chairman and managing director, Mahindra Group. “The 2S format is part of our strategy to leverage synergies between our sales and service businesses, thereby creating greater value for the consumer. Since its introduction, this format has generated an enthusiastic response from our customers who can avail of sales, service and many other value added offerings under one roof,” said. Rajeev Dubey, President (Group HR & After-Market) and Member of the Group Executive Board, Mahindra & Mahindra Ltd. The showroom will display a wide range of cars across segments. Services offered will include purchase and sale of pre-owned cars, car finance and insurance, a commitment card which will cover both 24X7 roadside assistance across the country, as well as a conditional warranty on pre-owned cars, accessories and RTO transfer. It will also incorporate a shop floor consisting of 13 bays with the capacity to service 800 vehicles per month. The pre-owned car market in Chennai is growing at a rapid rate with sales of approx. 5,500 cars per month. Mahindra First Choice Wheels aims to sell over 10,000 cars in Chennai this year.